CBS This Morning Only Show to Grow During May Sweep

By A.J. Katz Comment

morning-show-anchors_640ABC’s Good Morning America won both the week of May 23, and the May 2016 sweep in total viewers, while the Today show won both in the A25-54 demo. Meanwhile, CBS This Morning was the sole broadcast morning news program to see year-over-year improvement for the week and the sweep.

GMA was down 7 percent in total viewers and down 14 percent in the demo from May 2015 sweeps. Today was down 1 percent in both. Despite remaining in third, CBS This Morning was up 4 percent in total viewers and up 6 percent in the news demo vs. May 2015.

For the week of May 23, GMA finished No. 1 in total viewers, and Today was No. 1 in the demo. Today and CTM were both up in total viewers and A25-54 from the same week in 2015. GMA, on the other hand, was down in both categories.

The same week last year included Memorial Day 2015. As a result, only 4 days were rated that week.

The averages for the week of May 23, 2016:

  • Total Viewers: ABC: 4.782 M / NBC: 4.604  M / CBS: 3.646 M
  • A25-54 viewers: ABC:  1.539 M / NBC:  1.761 M / CBS:  1.041 M

The averages for May Sweeps, 2016:

  • Total Viewers: ABC: 4.865 M / NBC: 4.683 M / CBS: 3.784 M
  • A25-54 viewers: ABC: 1.596 M / NBC: 1.784 M / CBS: 1.100 M

 

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