View Post Morning Shows | Ratings Week of Jan. 1 Morning Show Ratings: GMA, Today Start Off 2024 By Continuing to Split First Place By Mark Mwachiro on Jan. 9, 2024 - 2:03 PM Only 100,000 total viewers separated Today from Good Morning America.
View Post Morning Shows | Ratings Week of Dec. 25 and Q4 2023 Morning Show Ratings: GMA and Today Split First Place in Both Time Periods By Mark Mwachiro on Jan. 4, 2024 - 11:25 AM The final week of 2023 saw Today and CBS Mornings post week-to-week gains in the coveted A25-54 demo. GMA was the most watched morning show in total viewers in Q4 for the 12th consecutive year.
View Post Morning Shows | Ratings Week of Dec. 18 Morning Show Ratings: GMA, Today Split First Place During Week Before Christmas By Mark Mwachiro on Jan. 2, 2024 - 10:40 AM GMA was the only show to see week-to-week gains in both measured demos, while Today saw gains in the A25-54 demo, and CBS Mornings experienced declines in both categories.
View Post Morning Shows | Ratings Week of Dec. 11 Morning Show Ratings: Race Tightens in Total Viewers and Adults 25-54 By Mark Mwachiro on Dec. 19, 2023 - 4:13 PM CBS' morning show got within 14,000 A25-54 viewers of GMA this past week, the slimmest margin between the two networks on weekday mornings dating back to at least 1991.
View Post CBS | Morning Shows | NBC Jane Pauley Interviews Former NBC Colleague Bryant Gumbel for CBS Sunday Morning By A.J. Katz on Dec. 15, 2023 - 11:15 AM Gumbel spent seven years alongside Pauley on NBC's Today show -- 1982 to 1989.
View Post ABC | CBS | Morning Shows | Ratings CBS Mornings Scores Very Rare Win Over GMA in A25-54 Demo By Mark Mwachiro on Dec. 13, 2023 - 2:56 PM ABC has dominated CBS in the morning show ratings throughout history, but this was CBS Mornings best showing in the A25-54 demo since March 8, 2021.
View Post Morning Shows | Ratings Week of Dec. 4 Morning Show Ratings: GMA and Today Share First Place Honors in Total Viewers and A25-54 By Mark Mwachiro on Dec. 12, 2023 - 2:59 PM ABC's, NBC's and CBS' morning shows all experienced week-to-week audience declines, but NBC's Today marked its 17th consecutive week at No. 1 among Adults 25-54.
View Post Morning Shows | MSNBC MSNBC’s Morning Programming Experiences Technical Difficulties By Mark Mwachiro on Dec. 12, 2023 - 12:19 PM Morning Joe and Way Too Early with Jonathan Lemire experienced technical difficulties, resulting in a slew of promos and portions of MSNBC 's primetime programming airing to fill up the time.
View Post Morning Shows | Ratings Week of Nov. 27 Morning Show Ratings: GMA Regains Top Ranking in Total Viewers, While Today Remains No. 1 in A25-54 By Mark Mwachiro on Dec. 5, 2023 - 2:04 PM All morning shows experienced post-holiday blues as they all had week-to-week declines in both categories compared to the previous week.
View Post Morning Shows | Ratings Week of Nov. 20 Morning Show Ratings: Macy’s Thanksgiving Day Parade Lifts NBC’s Today to Weekly Win By Mark Mwachiro on Nov. 29, 2023 - 1:29 PM A long holiday week means retitled and specialed telecasts of GMA, Today, and CBS Mornings are excluded from this week’s Nielsen ratings averages.