YouTube Premium Raises Cost for Family Plan

By Jessica Lerner 

YouTube Premium is implementing a price hike for its family plans across several countries, including the United States.

The family plan, which supports up to six users on an account, will now cost users $22.99 a month, up from $17.99 a month.

The price of individual YouTube Premium accounts will remain at $11.99.


Customers were notified of the change in an email:

“We created YouTube Premium to provide an uninterrupted YouTube experience, so you can get closer to the videos, creators, and music artists that you love. To continue delivering great service and features, we will be increasing your Premium family plan price from $17.99/month to $22.99/month.”

The change will take place on users’ next billing cycle, starting on or after Nov. 21.

Users who were grandfathered into a reduced cost as former Google Play Music subscribers will continue to pay that lower rate until their April billing date, though, The Verge reports.

Other countries impacted include the U.K., Canada, Argentina, Turkey, Japan, Indonesia and Brazil.

“We don’t make these decisions lightly, and we realize how hard this may be for our members. This new price reflects the complete value of YouTube Premium and will allow us to develop even more Premium features and continue to support the creators and artists you watch and listen to on YouTube,” a YouTube spokesperson told several news outlets.