Two years after it was bought by Fox Corporation, Tubi is doubling down on everything from original programming to ad tech as part of its biggest year yet.
During Tubi’s NewFronts presentation Monday afternoon at New York’s Glasshouse, hosted by Vivica A. Fox with The Masked Singer emcee Nick Cannon serving as DJ, the free AVOD service focused on messages of transparency, originals and “exponential growth.”
Tubi’s viewership grew from 40 million monthly active users in 2021 to 51 million monthly active users last quarter, founder and CEO Farhad Massoudi told Adweek. The streamer also recorded 3.6 billion hours watched in 2021, a 40% year-over-year increase in total viewing time.
The streamer uses machine learning and personalization to connect its audiences with relevant content from a robust library of over 40,000 movies and TV shows, 100+ local and live news and sports channels and 400+ entertainment partners. The company said channels for Fox’s The Masked Singer, TMZ and Gordon Ramsay would join Tubi originals and Tubi en Español, and will soon be available on the platform.
Tubi dipped its toe into originals last year when the company provided more than 140 hours of new programming in a variety of genres, including everything from thrillers and sci-fi to westerns and Black cinema.
Now, the company is diving in head-first.
“Next year, we’re going to do well over 100 originals,” Massoudi said. “And again, empowering and enabling voices in all kinds of communities, anywhere from LGBTQ, sci-fi, westerns, comedy, romantic comedy, documentaries and many others.”
Tubi also announced on Monday that it renewed its original series The Freak Brothers for Season 2, marking the first-ever series renewal for the company’s original slate.