Apple TV+ is offering two free months of the streaming service as a promotion for Will Smith’s new movie Emancipation.
“I’ve been reading a lot of the comments and I see a lot of people saying they don’t have Apple TV+,” Smith said in an Instagram video. “That’s unacceptable to me.”
Smith then contacted Apple and obtained a streaming agreement so that both new and recurring users could view the movie for free. The film premiered on the streamer on Dec. 9.
For the first two months of the deal, subscribers can watch any movie, TV show, or documentary in the Apple TV Plus library; after that, a $6.99 monthly subscription price applies.
The streamer did a similar promotion with the release of Selena Gomez’s documentary My Mind & Me.
In Emancipation, Whipped Peter’s journey out of slavery is chronicled. Later, once a picture of his whipped back went viral, it was said to have contributed to the end of slavery.
Emancipation is “inspired by a true story,” according to Apple TV Plus, which also notes that “one man fights through unthinkable terrors in an attempt to reunite with his family.”
Smith stars in Emancipation alongside Ben Foster and Charmaine Bingwa.