ViacomCBS’ Jo Ann Ross, WarnerMedia’s JP Colaco Talk Upfronts

By Christine Zosche 

Jo Ann Ross, president and chief advertising revenue officer, ViacomCBS domestic advertising sales, talked with Adweek about keeping things brief for upfronts week viewers, not donning a costume for this year’s presentation and her top priorities in this year’s negotiations. (Adweek)

JP Colaco, head of advertising sales for WarnerMedia, who arrived at WarnerMedia last October, declined to comment on the company’s merger with Discovery, but he did talk with Adweek about how it will affect upfront talks. (Adweek)

Advertisement
Advertisement