The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases until after this year’s upfront, calling the current data “unusable.” (Adweek)
The VAB is asking Nielsen to give ad buyers and sellers clarity ahead of the upfront season by relying on its traditional dataset from its national panel—which the VAB has also criticized heavily over the past year. (THR)
The new “big data” sets are supposed to help networks get more comfortable with such information as Nielsen prepares to transition its main gauges from counting linear audiences to tracking viewers as they move between traditional TV screens and streaming venues. (Variety)