Networks Ask Nielsen to Delay 'Big Data' Releases Until After Upfronts

The VAB calls the new set-top box and smart TV data ‘illogical’ and ‘unusable’

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases—set-top box and smart television viewership metrics that complement its in-house panel data for national TV measurement—until after this year’s upfront, calling the current data “unusable.”

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