DraftKings, Uber Eats, DoorDash, Amazon Prep Super Bowl Ads

By Christine Zosche 

DraftKings, the daily fantasy and online sports booker, will appear in the Super Bowl for the first time, running two 15-second ads that’ll appear in the second and third quarters of the game. (Adweek)

Uber Eats, the online food-delivery service, will also run a commercial during the Super Bowl on Feb. 7, as will rival DoorDash. The ads are the first Super Bowl appearances for both brands. (WSJ)

Amazon is returning to the Super Bowl for the sixth consecutive year with a combination that is likely familiar by now: Alexa and a celebrity guest. In a teaser posted on Instagram, Amazon revealed its star for Super Bowl 2021 will be actor Michael B. Jordan. (Adweek)

The NFL’s Super Bowl 2021 pregame ad leans heavily into the message of unity. In a teaser for its spot, which will run right before kickoff, there are some clues about the theme and the star: legendary coach Vince Lombardi. (Adweek)

The NFL partnered with creative agency 72andSunny and Digital Domain, an award-winning visual effects studio, to create a walking, talking likeness of Lombardi. (USA Today)