Rita Ferro, Disney’s president of advertising sales and partnerships, talked with Adweek about why she’s demanding that marketers include multicultural buys as part of their upfront deals, why the Oscars will bounce back after this year’s big ratings drop and her top priorities in this year’s negotiations. (Adweek)
Jon Steinlauf, chief U.S. advertising sales officer of Discovery Inc., declined to comment on the merger, but he did talk with Adweek about how it will affect upfront negotiations. (Adweek)
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