Prime Video’s upcoming ad-supported tier is beginning to take shape. Disney’s Jeremy Helfand is headed to Amazon to lead Prime Video Advertising, the company confirmed. The executive first announced the news on LinkedIn Thursday. (Adweek)
During his time at Disney, Helfand initiated the company’s advertising platform organization at Hulu and later for several Disney streaming properties including ESPN and Disney+. Prior to working for Disney, Helfand worked at Adobe and was responsible for Adobe Primetime, its multiscreen digital TV platform business. (TheWrap)
Amazon is expected to debut a new ad-supported tier on Prime Video in the next few weeks, and it may have great reach from the start, as the company plans to make an ad-supported subscription plan the default level for all users. Those who want to watch programs ad-free will have to pay an extra annual fee. (Variety)
