Xbox, twofifteenmccann Fly Interactive Fizzie Balloon at E3

By Erik Oster 

Fizzie, a character in the upcoming game Sunset Overdrive from developer Insomniac Games, made an appearance at this year’s Electronic Entertainment Expo in the form of a large, interactive balloon flying in the lobby at the Los Angeles Convention Center from June 10th – June 12th.

Brought to life by Xbox and twofifteenmccann, Fizzie takes questions from the E3 crowd, offering up invariably sarcastic answers. In Sunset Overdrive, Fizzie “is a talking balloon that hovers over Sunset City and is the cheery face of the Fizzco Corporation while acting as the perfect corporate shill.” So what better place for Fizzie to make an appearance than the largest trade show in the video game industry, rife with event marketers attempting to woo customers and media alike. If you’re not lucky enough to make it to E3 this year, you can still keep up with Fizzie’s antics on Twitter via the hashtag #FizzieSays. For footage of Fizzie in action, check out the video above, and stick around after the jump for credits.



E3 Installation: Fizzie

Game title: Sunset Overdrive

Client:  Xbox


Agency: twofifteenmccann

Chief Creative Officer: Scott Duchon

Art Director: Tor Weeks

Copywriter: Neil Bruce

Director of Integrated Production: Alex Spahr

Business Director: Peter Goldstein

Account Management Supervisor: Nathan Shamban

Account Executive: Niko DeMourdant


Production Studio: Mirada Studios

Creative Director/Lead Engineer: Adam Sadowsky/Syyn Labs

Executive Producer/Partner: Javier Jimenez

President: John Fragomeni

Executive Producer/General Manager: Patrick Nugent

Head of Production: Ben Leiser

Producer: Nathan Haener