JWT Chicago, Bill Kurtis Want You to Take a ‘Mancation’

By Erik Oster 

JWT Chicago tapped “Original Anchorman” and Wait Wait…Don’t Tell Me! host Bill Kurtis for a new, slightly misogynist campaign for the Illinois Office of Tourism.

The campaign features a series of seven digital videos “laced with explosions, trumpet playing bears and stock cars” in which Kurtis implores viewers to “vacation like a man” and visit the manly side of Illinois. In the spots, such “manly” activities as stock car racing, golf, horse racing, and casino gambling are highlighted. These spots will be featured on the Enjoy Illinois site, which helps visitors plan out their next trip to the state. It’s hard not to feel a little bit insulted watching the ads, which appeal to and reinforce outdated stereotypes while implying that a vacation can’t be gender-neutral. Credits and one more “Mancation” spot after the jump.



Advertising Agency: JWT, Chicago, USA

Executive Creative Director: Dan Bruce

Creative Director/AD: Terra Hambly

Copywriter: Mike Beamer

Group Managing Director: Erin Clark

Account Director: Sarah Brick

Account Executive: Kyle Piazza


Production and Post Production:

Production Company: One

Director: Dan Bruce

Executive Producer: Lisa Masseur

Sr. Producer: Sarah Slevin

Line Producer: Alison Ginsburg

DP: Kyle Bainter

Editorial: Optimus

Producer: Tracy Spera

Editor: Craig Lewandowski

Assistant Editor: Ben Winter

Audio/Sound Design: Marina Bacci

Logo Animation: Tyler Nelson

Explosion animation: BlinkFarm