TBWA\Chiat\Day, Adidas Throw a World Cup House Party

By Shawn Paul Wood 

For the Super Bowl, the game is the advertising. For the World Series, ads are a respite. For the World Cup, however, there’s just not as much fanfare. TBWA\Chiat\Day hopes to change that with its new spot for Adidas.

The work features retired legends of football/soccer/futbol (depending on who you ask) David Beckham and Zinedine Zidane, who are bored watching the young guys Gareth Bale and Lucas Moura playing EA Sports’ 2014 FIFA World Cup.

And then, a jewel-encrusted goblet of male bravado spills on the hardwood floor as a real soccer game trashes “Beckhingham Palace.”


Now that you’ve recovered, click through for some credits.




Chief Creative Officer : John Norman

Exec. Creative Director : Fabio Costa

Creative Director:  Linda Knight

Creative Director:  John Figone

Associate Creative Director: Mariotta Essery

Executive Producer: Guia Iacomin

Assistant Producer: Joseph Haldeman

Managing Director: Laurent Janneau

International Account Director: David Barton

Project Manager: Noreen Masih

Account Director (Amsterdam): Laura Glendinning

Group Planning Director: Scott MacMaster

Planning Director: Martin Ramos

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Mimi Hirsch

Director of Traffic Operations: Dessiah Maxwell


Production Company: 02 Films, Saville

Director : Fernando Meirelles

Director : Cassiano Prada

Executive Producer: Rupert Maconick

Producer: Luiz Braga


Post Production : The Whitehouse

Editor: Heidi Black



Music Supervision: Good Ear Music Supervision

Track: King Khan and the Shrines, “Land of the Freak”


Executive Producer: Elexis Stearn

Produces: Brian Friel

Smoke: Mark Holden