As expected, Pereira & O’Dell of San Francisco has promoted a veteran to replace outgoing Jaime Robinson, who officially signed with Wieden+Kennedy New York yesterday.
Creative Director Jonathan Woytek will be ECD leading the agency’s West Coast creative team.
Pereira hired Woytek in late 2010 as interactive CD; at the time, CCO PJ Pereira described him as “a utilitopian. He envisions an idealistic world where design solves the problem for a client and a successful platform is driven by the customer.”
Our one-time contributor “Inocul8tor” also wrote that “I have yet to have a positive experience when someone from a UX background makes the jump to CD,” but Woytek proved him wrong by leading projects like Skype’s “Stay Together” and the “Lego/DC Super Hero Movie Maker app” and earning attendant accolades from the industry groups you know.
Today, Pereira offers unqualified praise for Woytek:
“From day one, Jonathan has been creating amazing work at Pereira & O’Dell. He infuses all the work he does with a deep sense of humanity which spans from beverages to technology. Not an easy task.
He’s patient when caught in the middle of idea adrenaline but will push as hard as he can when his team is on to something great. He is no doubt a catalyst in helping our clients’ address what their brand is passionate about.”
Prior to joining Pereira’s agency, Woytek spent time with both Publicis and IPG shops: he was a senior UX consultant on the Visa account at Razorfish and served as both VP/director of UX at McCann Worldgroup and SVP/UX director at MRM Worldwide.
In the new position, he will lead creative for such clients as Skype, Intel, Coca-Cola Latin America, 1-800-Contacts, and the Ad Council.