160Over90 Celebrates Student-Athletes for Atlantic 10

By Erik Oster 

160Over90 debuted a new spot for the Atlantic 10 celebrating student athletes, entitled “Any Arena. Any Field.”

Arriving ahead of college sports’ most notable month, the ad shows rapid-fire footage of athletes rising early, training, competing and studying to show the different sides of college athletics, eschewing any voiceover and instead allowing the images to speak for themselves, with the final message of “Any Arena. Any Field.” in the tagline. In addition to the 1:45 online spot above, the campaign also includes three 30-second TV spots which will broadcast nationally. The focus on the balance of athletic and academic life celebrates recent statistics from the NCAA which found that “Atlantic 10 student-athletes graduate at an 89 percent rate — five percentage points higher than the national average.”


“The campaign perfectly ties into the mission of our league, which is about the overall student-athlete experience,” said Atlantic 10 Commissioner Bernadette V. McGlade, in a statement. “We are proud of both our significant athletics accomplishments and the high academic marks that our student-athletes and institutions receive.”