W+K NY Reveals Identity of Halftime Sharks for ESPN

By Erik Oster 

Katy Perry may have headlined the Super Bowl Halftime Show, but the costumed sharks acting as her backup dancers completely stole the show, (and our hearts in the process). In its latest “This Is SportsCenter” spot for ESPN, entitled “Sharks,” W+K New York unmasks the halftime heroes.

In the spot, Left Shark and Right Shark pull into the ESPN parking lot in Bristol, Connecticut after a long drive. After stepping into the ESPN office, the sharks finally remove their costumes and reveal their true identities before assessing their performance and getting back to work as usual. Capitalizing on the popularity of the Super Bowl’s breakout personalities (and using the real costumes, designed by Katy Perry, Baz Halpin and Marina Toybina) the spot is a fun reminder of the Super Bowl’s breakout personalities.



Executive Creative Directors: David Kolbusz and Susan Hoffman

Creative Directors: Brandon Henderson and Caleb Jensen

Head of Content Production: Nick Setounski

Executive Producer: Temma Shoaf

Account Team: Brandon Pracht, Casey Jennings, Alex Scaros, Cory McCollum

Business Affairs: Sara Jagielski. Lisa Quintella


Production Company: O Positive

Director: David Shane


Editorial Company: Mackenzie Cutler

Editor: Nick Divers


Mix Company: Reveal