W+K Teases Nike ‘Black Mamba’ Film

By Kiran Aditham 

It looks like Kobe Bryant’s getting the all-star treatment when it comes to hyping his Nike Zoom Kobe VI shoe. Now that R/GA’s supplied the Twitter-based component for the Black Mamba campaign, W+K is rolling out teasers for a “Black Mamba” film, directed by Robert Rodriguez (who also plays sound designer here),  that’s set to debut in the U.S. and China during NBA All-Star weekend in February.

The Rodriguez imprint is all over the teasers, which seem inspired by the filmmaker’s recent flick, Machete, what with the overdramatic VO, action, explosions and fonts.  Hell, they even star Machete himself, Danny Trejo, along with Bruce Willis and Kanye West for some reason. While we draw comparisons to Dwyane Wade’s nightmarish Nike spot from early last year, check out the initial Mamba trailer, credits and rather awesome promo poster after the jump.


Spot credits:

Creative Directors    Alberto Ponte / Ryan O’Rourke
Copywriter    Sheena Brady / Brandon Pierce
Art Director    Mike Warzin
Producer    Erin Goodsell
Executive Creative Directors    Mark Fitzloff / Susan Hoffman
Agency Executive Producer    Ben Grylewicz

Production Company    Radical Media
Director    Robert Rodriguez
Executive Producer    Frank Scherma / Donna Portaro
Line Producer   Mala Vasan
Director of Photography    Mauro Fiore

Editorial Company    Rock Paper Scissors
Editor    Angus Wall
Post Producer    Esther Gonzalez
Post Executive Producer   CL Weaver / Cassie Hulen

VFX Company    Hybride