Last week we learned that “creative/production hybrid studio” Committee LA had supplanted Silver + Partners as AOR for Israeli software company Wix, which teased several shorts from its all-over-the-place Super Bowl campaign. We also know that McCann/GS&P veteran Jeff Huggins ran creative on the ad, which debuted in its extended form this morning.
#ItsThatEasy makes more sense with its pieces threaded together: these former NFL stars are starting second careers and using Wix to create the homepages for their new businesses.
Should be interesting to see what sort of response this campaign gets — and whether Wix plans to “avoid the traditional ad agency route” for future campaigns.
Now here are some pics of the directors getting super-greasy with Terrell:
…and growing more familiar with the wedding party:
For no real reason, here’s Franco Harris staying on key:
Full credits on last week’s post.