David&Goliath Plugs Kia as ‘The Perfect Getaway Vehicle’

By Erik Oster 

Pierce Brosnan stars in David&Goliath’s Super Bowl spot for Kia, billing the 2016 Kia Sorento as “The Perfect Getaway Vehicle.”

The ad employs a bit of a self-referential twist, alternating between the ad proper, the role as imagined by Brosnan and Brosnan’s agent pitching the role to him. Brosnan’s interaction with his agent plays on his expectations of an action/adventure role, giving the “Getaway” in the spot a double meaning. While Brosnan imagines driving 200 miles per hour, evading snipers and missile launchers, the actual role involves a more leisurely trip up a snowy mountain to a cabin getaway. Ultimately Brosnan decides to take the role when his agent tells him he can keep the car.


In some ways, the ad calls to mind last year’s “The Truth” effort for the 2015 K900. Like David&Goliath’s latest effort, that ad featured a celebrity appearance from a star of action films of yesteryear in Laurence Fishburne. Since nostalgia and celebrity cameos tend to do well with Super Bowl audiences, the approach makes sense, and David&Goliath manages to tweak the formula just enough here to differentiate this year’s effort.


Agency:  David&Goliath, LA
Founder & Chairman: David Angelo

Chief Creative Officer: Colin Jeffery
Group Creative Director:  Steve Yee

Group Creative Director:  Ben Purcell

Creative Director:  John O’Hea

Sr. Art Director:  Mike Cornell

Art Director:  Ben Tolbert

Sr. Copywriter:  Andy Sciamanna

Copywriter: Chris Juhas

Head of Production:  Paul Albanese
Agency Executive Producer:  Christopher Coleman

Broadcast Producer: Marisa Bursteen


President: Brian Dunbar

Group Account Director: Brook Dore

Account Director: Adam Blankenship

Management Supervisor: Nancy Ramirez

Account Executive: Denny Tran

Assistant Account Executive: Annelise Lorenzo


Digital Account Director: Jeanann Grubbs

Digital Account Executive: Sarah Kirsch


Managing Partner, Chief Strategy Officer: Seema Miller

Senior Planner: Ed Gibson


Director, Business Affairs: Rodney Pizarro

Business Affairs Manager: Camara Price


Project Manager: Kemit Ray

Product Information Manager: Russ Wortman


Production Company: MJZ

Director: Matthijs Van Heijningen

Director of Photography: Joost Van Gelder

President: David Zander

Executive Producer: Scott Howard

Producer: Donald Taylor


Editorial Company: Union Editorial/Circus

Editor: Jono Griffith

Assistant Editor: Drew Johnson

Executive Producer/President: Michael Raimondi

Senior Producer: Joe Ross


Online & Color: The Mill

Executive Producer: Sue Troyan

Executive Producer: Enca Kaul

Executive Producer: Reece Ewing

Senior Producer: Diana De Vries

2D Lead/VFX Supervisor: John Shirley

Head of 3D, Creative Director: John Leonti

CG Lead: Sid Harrington-Odedra

2D Artists: Narbeh Mardirossian, Chris Payne, Rob Winfield, Yukiko Ishiwata, Fergal Hendrick, Patrick Wong

3D Artists: David Hampstead, James Mulholland, Sergio Xisto, Rim Khayat, Vasillis Pazionis, Filippo Forno, Adam Dewhirst, Christos Parliaros, Andrew Bartholomew, Adam Darrah, Michael O’Donoghue, Philip Maddock

Matte Painting: Kieran Belshaw

Production Coordinator: Daniel Midgley

Colorist: Dave Ludlam

Color Executive Producer: Thatcher Peterson

Color Production Coordinator: Diane Valera

Music & Sound Design: Stimmung

Composer: David Winer

Sound Designer: Gus Koven

Assistant Sound Designer: William Flynn

Creative Director: Jason Johnson

Executive Producer: Ceinwyn Clark


Mix: Margarita Mix

Sound Engineer: Nathan Dubin