I posted an email last week from DDB’s Big Bob from his series titled, â€œHereâ€™s a thought from Bob Scarpelli.” So, what prompts a CEO or an ECD to start directly communicating with staffers? According to Bob, the staffers themselves. From his very first missive:
‘As I travel around our DDB world, many of you have told me that youâ€™d like to hear from me on a more regular basis. And I realized that I havenâ€™t communicated with â€œall of us” as much as I have with “some of us.” So, I plan to send out a note every other Monday under the heading, â€œHereâ€™s a Thought.” And thatâ€™s just what these notes will be.’
Direct communication from your boss is a good thing. I’m just wondering if staffers can respond, write back and dialogue. Anyone ever click that reply button?
This isn’t a new thing. Many big dawgs communicate with their entire roster of employees. Does your boss?