Wednesday Stir

By Kyle O'Brien 

-Squarespace has launched its first-ever Australian-specific campaign. “Make a Name for Yourself” nods to how Australians give and receive nicknames. Concepted and created in-house by Squarespace’s creative team and spearheaded by Australian director, Sam Hibbard, in collaboration with L.A. production company Somesuch and Australian Service Company Finch, the campaign aims to inspire and celebrate local entrepreneurship.

The first spot, “Roberto,” shows a young boy and his penchant for dancing. His dancing gets him nicknames throughout life and follow him until he puts those moves to use as he launches a business online with Squarespace.

-BABE Wine is making up for time lost to the pandemic, with an optimistic campaign, “Summer We Deserve.” Made in collaboration with Anheuser-Busch’s in-house agency Draftline, the sunny spot features Rupaul’s Drag Race season 13 alum Rosé as she guides consumers through the ideal summer—one ostensibly filled with canned wine and poolside shoulder rubs.

-Horizon Media hired Merkle veteran Coleen Kuehn to the newly-created role of evp, chief business solutions officer. Kuehn brings more than 20 years of experience in marketing, media and adtech to the position, and will provide leadership to client teams using the agency’s data-centric approach.

-Ogilvy U.K. has promoted Fiona Gordon to its new chief executive, stepping into the role vacated by Michael Frohlich earlier this year. Gordon will step up from chief client officer EMEA within Ogilvy, having focused on the growth of the agency’s vision across EMEA and the U.K.

-Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership. The team includes talent from TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications.

-As agencies plan how they’re going to return to in-person work environments, they are implementing different strategies to develop approaches balancing in-person collaboration with remote flexibility.

-Digiday surveyed 329 people from across publishers, brand marketers, agencies and platforms and asked how they felt about their forthcoming return to the office. The answers covered the spectrum, as not everyone is excited to come back to the cubicle.

-McDonald’s and K-Pop sensation BTS have teamed up for a special meal, and a slate of new merchandise, exclusive video content and a brand new commercial starring the Grammy-nominated band.

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