Philips Names Omnicom Group as Global Integrated Agency Partner

The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services will also be supplied through other aspects of the network including Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG).

FleishmanHillard and Ketchum have already worked with Philips for the last decade.

“As we look to extend our leadership as a health technology solutions provider, Omnicom will be an important part of our world-class marketing capabilities, helping us to deliver personalized, differentiating customer experiences,” said Lorraine Barber-Miller, chief marketing and ecommerce officer at Philips in a statement.

Services