Philips Names Omnicom Group as Global Integrated Agency Partner

The appointment follows a pitch against other networks


Global technology company Philips has named Omnicom Group to handle its marketing and communications in a multi-year partnership.

The appointment will see the world’s second-largest agency network handle marketing services needs through its agencies team assembled from talent within TBWA for creative, OMD for media and FleishmanHillard and Ketchum for communications. Individual talent and services will also be supplied through other aspects of the network including Interbrand, Critical Mass and Omnicom Precision Marketing Group (OPMG).

FleishmanHillard and Ketchum have already worked with Philips for the last decade.

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