Wednesday Stir

By Kyle O'Brien 

-As the United States Postal Service continues to struggle with its image and delivery schedule, a new campaign by McCann New York is promoting how the Postal Service is changing with the times to better service businesses and customers.

With red and blue neon lines zipping around a cityscape, “New Routes” highlights what the USPS now offers, including returns right from the doorstep, next-day and two-day shipping, and ecommerce that moves quickly.

Havas Media has hired Meghan Grant as chief strategy officer for North America to help with growth in the region. She joins from Zenith.

-Speaking as part of Adweek’s Elevate Hispanic TV virtual event, Gonzalo Del Fa, president of multicultural for GroupM, said that companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so.

-Earnings report alert: Omnicom has reported an increase in net income of 11.5% year-on-year in its Q1 earnings for 2021, despite seeing its organic growth decline 1.8% over the first three months of the year.

-The Kraft Heinz brand Just Crack an Egg has come out with a new, slightly goofy ad from Goodby Silverstein & Partners, with the tagline “Get Outta Here,” which takes a skeptical swipe at the Wright Brothers.

-Avocados From Mexico has received most of the attention for the creamy fruit, but an OOH campaign from MullenLowe looks to gain traction for alligator pears (yes, that’s really another term for avocado) from California.

-Muse by Clio’s Tagline podcast ventures back to 2009 to revisit BBH London’s five-minute brand-history film for Johnnie Walker with Robert Carlyle.

-The Drum has changed its home page, introducing six dedicated destinations on the site “designed to make it easier than ever for you to find the high-quality industry coverage that matters most to you,” according to a story. They are: modern marketing, agency business, creativity, digital transformation, work and wellbeing, and future of media.

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