California Avocado Commission Puts the 'CA' in 'Avocado'

A new campaign from MullenLowe LA raises awareness about California avocados


The Golden State is hoping a well-timed marketing push can help it get a larger slice of the avocado market.

By 2025, Research and Markets highlight that the global avocado market will be almost $18 billion. There is a considerable amount of room to capture someone’s attention for the next piece of avocado on your toast. But, does it matter where your favorite avocado calls home?

Even before all the Super Bowl commercials, industry standard Mexican avocados had the advantage of availability.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in