-Canadian facial tissue brand Scotties is pulling out a lot of dogs to dry the eyes of a father and son and a sad girl. Working with creative shop Broken Heart Love Affair, “Unleash the Scotties” uses the brand’s dog mascot in place of tissues to bring some humor to a couple of teary scenes. In one, a groom and his father cry before the wedding, as dad wipes his eyes with a white dog. In another, a little girl’s balloon pops and a white dog (which looks more like a Westhighland White Terrier rather than a Scottish Terrier, but the mascot is white, so go figure) serves as tissue and comfort.
Broken Heart Love Affair worked with Scouts Honour and Wavemaker on the campaign.
-Haha, funny joke, Volkswagen. The automaker confirmed that its name change to Voltswagen was an April Fools’ joke, just six years after its emissions scandal. The company is committed to net-zero carbon neutrality by 2050, however.
-Vice Media Group has acquired vowel-less creative consultancy Pltfrmr, which will be merged with in-house creative agency Virtue.
-On the latest episode of Beyond the Pledge, host Jai Tedeschi chats with Performance ReNEW founder and president Natasha Bowman about the pandemic’s impact on how we work, and how individuals and organizations can create a sense of belonging for employees of all backgrounds.
-Hennessy, in partnership with Uninterrupted, a content-led empowerment brand founded by LeBron James and Maverick Carter, has released a stirring short film called Dear Destiny. It stars brand ambassador and rap icon Nas penning a loving letter to his daughter Destiny.
-MediaCom has named its first chief planning officer by promoting Jason Lim to oversee the agency’s full audience planning product.
-Ogilvy U.K. CEO Michael Frohlich is going back to his PR roots, joining Weber Shandwick EMEA as its CEO.
-Today reports that Chipotle fans can play a game for a chance to win a free burrito or up to $25,000 in Bitcoin starting tomorrow. Of course, tomorrow is April Fools’ Day, so we’ll see if this is real in 24 hours.
-The Drum has announced its World Creative Rankings, with Omnicom, BBDO and Denstsu coming out on top.