Wednesday Stir

By Erik Oster 


-BBH Shanghai celebrates new beginnings with an optimistic Chinese New Year ad for Burberry entitled “A New Awakening” (video above).

“Spring has always been about new beginnings. But CNY 2021 is like no other. Coming off an unprecedented year of upheaval and disruption, it’s important for the brand to reflect and remind our audiences that new awakenings and discoveries can still be had, albeit from within, as long as we embrace the spirit of exploration and adventure,” BBH China CCO Kelly Pon said in a statement published by LBB. “And this is a message that only Burberry, a brand steeped in a history of designing and providing clothing for fearless explorers can tell. The film is inspired by the question that sets many explorers off on their journey – ‘what is the world outside like?'”

-Stagwell Group digital-focused creative agency Code and Theory acquired Kettle, a similarly-minded shop which expands its creative production and e-commerce capabilities.

-Agencies have a better understanding of how to be valuable for marketers.

David&Goliath opened a creative impact hub, with a focus on purpose.

-Rapidly-growing insurance marketplace The Zebra appointed Argonaut as creative agency of record, following a review which included 37 agencies.

-Marketers are reassessing brand safety and media responsibility with more nuanced strategies.

-Marketing agency Drama Queens Comms received awards for its sustainable packaging for Absolut Vodka from NY Festivals, but there were some issues with the packaging sent with the awards.

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