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Code and Theory has made its fifth acquisition, bringing on a digital shop that expands its content production and ecommerce capabilities at a time when demands for those services have crescendoed.
The creative agency, owned by Stagwell Group, has acquired digital shop Kettle following discussions going back years between the two agencies.
“We’ve always been on the lookout for good groups of people with a culture that matches,” Code and Theory co-founder and CEO Dan Gardner told Adweek, explaining that in addition to cultural alignment, the acquisition also represented shared philosophical beliefs and the benefits of adding Kettle’s capabilities around content creation and production.
Code and Theory, meanwhile, provides Kettle with an opportunity to tap into its global network and expertise in specialized capabilities such as data and analytics.