-The bespectacled owl is back for new new spots from America’s Best Contacts & Eyeglasses, one of National Vision’s retail brands. The spots, from TRG (The Richards Group) features the smart great horned owl getting an eye exam in one spot, pointing out the deals and interacting with the optometrist. The new work aims to spotlight the optometrists practicing at America’s Best locations and the significance of their work.
-British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as “a stereotypical sexual object.”
-The mishaps that a bottle of ketchup can cause don’t seem to make anyone love it any less, and that’s the spirit behind Heinz’s new campaign from FP7 McCann.
-Ahead of International Women’s Day (March 8), the Lego Group launched a major initiative highlighting how language bias and the pressure of perfection can stifle girls’ creativity.
-Nominations are open for ADWEEK’s Creative 100 2024.
-Topps and parent company Fanatics are realizing that millennial sports fans are getting older, so it’s looking to reach the next generation.
-The Ad Council and American Immigration Council (AIC) have partnered with the Team Up Project to release a new public service advertisement to encourage people to come together through their differences to cultivate stronger, more connected communities. The campaign, “Belonging Begins With Us,” is led by a spot, “Shared Table,” which highlights opportunities for people from all walks of life to connect with one another through community activities such as book clubs, volunteering and potluck meals. The spot was created by Avoq.