-Natural soap brand Pure Rush has launched an effort to support out-of-work writers during the contentious writers’ strike. Throughout July, the company is offering all Pure Rush customers 15% off their orders at PureRushSoap.com and will donate 15% of all July profits to the Writers Guild of America West via the Entertainment Community Fund. The spot opens with a room of weird-looking TV execs brainstorming how they will produce entertainment without talented writers. One suit says he has a great idea but no writers to bring it to life. They ponder hiring scabs, but soon gravitate toward an even cheaper alternative: ChatGPT and other technologies that require no human participation. As they discuss the components needed to produce such a show, the ad itself is revealed to be machine-generated. A screen says, “The Writers Strike Stinks!” and switches to imagery of people cleansing themselves. “We’ve got your back,” Pure Rush says, detailing its offer. Customers can also use the GetTheWritersBack.com link to go directly to the page for the promotion to view the ad and learn more about the product and the cause.
-Adweek continues its exploration of agency leadership positions, with the latest talking with account directors at agencies large and small.
-French agency network Havas has acquired a majority stake of 51% in U.K. agency Uncommon Creative Studio.
-Cultural marketing agency 160over90 has acquired London-based creative brand experience agency XYZ. With this acquisition, 160over90 further expands its global reach and capabilities, and welcomes the addition of XYZ managing director Will Mould and executive creative director Paul Stanway as senior vice presidents. Co-founded by Mould and Stanway in 2013, XYZ designs and produces campaigns on behalf of leading consumer brands in the lifestyle and luxury spaces.
-Adweek gives readers the college application essay of 18-year-old fashion designer and creator Rush Bogin, best known for his now multimillion-dollar business and success with UGC and fashion designs on Roblox.
–Lisa Liebman, an agency account executive who convinced Mars Inc. to buy edgy campaigns for Skittles, Starburst and Combos in the mid-2000s, died after a two-year battle with cancer on June 15 at age 61, according to Ad Age.
-Delta Vacations, has partnered with Partners + Napier and Digitas for a campaign introducing “The new Delta Vacations,” showing how it’s now easier than ever for Delta SkyMiles Members to book, earn and redeem miles to get even more out of a dream trip. The “Vacation Harder” campaign captures what an unforgettable trip feels like, especially after you return to real life, making Delta Vacations the gateway to vacationing bigger, further and harder than ever before.