-Director Nicolas Heller helmed an NBA Playoffs spot for Madison Square Garden that captures the spirit of Knicks fans across the city. “All In All One, New York Forever!” revels in the different feeling on the streets of New York when the Knicks are in the playoffs, and the possibility it brings with it. The spot, aside from featuring the people of New York, also includes Knicks great Walt Frazier and super fan Tracy Morgan.
-Campaigns from Starbucks, KFC and Cadbury have been named as some of the most effective pieces of marketing internationally over the last year, according to Kantar’s Creative Effectiveness Awards.
-VisitBritain is judging Americans’ British Accents in a tourism push before the King’s coronation.
-Adweek looked into how EA Sports will move forward after its contract with FIFA has ended.
-Mutiny co-founder and CEO Jaleh Rezaei is trying to make b-to-b marketing less of a money pit.
-Netflix expects some subscriber losses amid its new password crackdown.
-The latest Adweek podcast talked with Adweek’s Terry Stanley, our senior editor covering cannabis marketing, about 4/20 marketing.
-Work apparel brand Carhartt looks to better connect with millennial and Gen Z trade workers, so it enlisted January Digital and Snapchat for Business to utilize Snap’s AR lenses. Carhartt and January Digital created unique and immersive AR Lens experiences on Snapchat, including the Portal Lens that allowed Snapchatters to virtually try on Carhartt’s signature beanies.
Carhartt Gaming Snapchat Lens from DGC – January Digital on Vimeo.