Happy 4/20 to All Brands That Observe

From big awareness plays to connecting with boomers, the industry continues to rapidly evolve

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart welcome Terry Stanley, Adweek’s senior editor covering cannabis marketing.

Approaching the increasingly widely celebrated cannabis holiday of April 20, or 4/20, the team discusses the current state of cannabis marketing, the wide range of consumers from boomers to luxury shoppers taking interest, and why we’ll see more experiential marketing puff up.