VisitBritain Judges Americans’ Best British Accents in Tourism Push Ahead of Coronation

The campaign aims to get tourists to think beyond just London

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Visitors who flock to the United Kingdom often head to London to see sites such as Buckingham Palace or Big Ben, but tourism body VisitBritain wants to demonstrate there is much more to see across the nation.

A recent marketing push from VisitBritain, created by agency Pablo London, uses both a new line of tea and an AI-powered mobile game to show off the diversity of the country’s regions and activities.

“Discovering new and surprising experiences is really high on the wishlist for our target audience,” VisitBritain deputy director of global marketing, Emma Wilkinson, told Adweek.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in