Wednesday Stir

By Kyle O'Brien 

-After taking viewers on a soaring joyride through California during last year’s Super Bowl pre-game show, agency The Shipyard has launched its latest adventure for Visit California, this time focusing on younger vacationers. “Childhood Rules” shows how California is a place that thrills kids and brings out the kid in adults, too. With theme parks aplenty, plus state and national parks, beaches, zoos, aquariums, museums and even family-friendly wineries, California is kid friendly all over, and the campaign shows kids living out their collective childhood dreams with joyful abandon.

-The conversation around diversity, equity and inclusion has evolved, which is why more marketers are embracing the use of inclusive design.


-Roku invited SXSW festivalgoers inside Roku City, an immersive look into the vibrant cityscape known by Roku users.

-The latest Speed of Culture podcast chats with Tyrrell Schmidt, CMO at TD Bank.

-MNTN’s CEO talked with Adweek about the company’s growth and its three new members of its board of directors.

-Dow Jones, the publisher of The Wall Street Journal, MarketWatch and other publications, is undertaking a full agency review across its consumer brands and its suite of b-to-b products. Following the appointment of Sherry Weiss as CMO, Dow Jones announced a business-wide review of its marketing requirements and services as part of a transformation journey to improve marketing effectiveness for the business. Dow Jones has worked with agencies including The&Partnership and mSix as well as a range of other production and creative agencies since 2014. Dow Jones is working with Oystercatchers on the transformation and the review of its agency partners.

-Ted Lasso Season 3 debuts tonight, and a freelance creative director and copywriter is using LinkedIn to get some attention as Ted Lasso’s imaginary brother from the same pretend mother. Dan Lasso, aka Dan Marvin, states that the freelance market is more saturated than the fat in an apple pie hot dog, so he thought he should do something on LinkedIn to make himself stand out, like posting ad-related Lasso-isms.