-College football season is underway—and Mekanism’s most recent creative work for Sling TV is a love letter to the game—showcasing some of the greatest plays in college game day history—from Michigan fumbling a rivalry win to Stanford’s infamous “The Play” that involved the band. Mekanism led creative and strategy behind the campaign, helping to bring Sling’s extensive live football offering to college football fans everywhere. The work was created by director Olivier Gondry, who pioneered the 90-camera technique used in the spot to create a 3D effect.
–Jiah Choi and Scott Dungate are set to lead the New York office of Wieden+Kennedy.
-DDB has lured Alex Lubar away from McCann, naming him president and chief operating officer of DDB Worldwide, a new role at the Omnicom agency.
-Harmless Harvest doesn’t judge you for your boozy long weekend. The brand is extending a coconut water as a remedy for overindulging in a new campaign.
-Red Lobster has chosen Barkley as its new creative agency. Publicis Groupe previously held the account.
-The NFL is kicking off the season with a star-studded pep-rally via a 75-second spot from 72andSunny LA, “It Feels Good to Football.”
-The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners.
-Brandweek is next week—and Adweek talked with PepsiCo about blurring the lines between virtual and physical worlds.