Paying the Price for a Party Hardy Weekend? Harmless Harvest Is 'Here for It'

The organic brand, touting its core coconut water line, feels your pain and offers sweet hydration

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So what if that end-of-summer barbecue turned into an all-night rager, the beach outing became a bacchanal and the rock show went to 11 (beer bongs, that is)?

Harmless Harvest doesn’t judge you for your boozy long weekend. Instead of wagging a finger, the brand is extending a hand—that opportunistically offers up organic coconut water—as a remedy for all that overindulging.

In a new campaign aimed at morning-after partiers who need hydration stat, Harmless Harvest has launched digital out-of-home ads, sidewalk decals and bar coasters in major cities like Atlanta, Chicago, Miami, Dallas, Los Angeles, Nashville and Boston.

Sample taglines: “When fun turns to done, Harmless is here for it,” “Sip away the struggle” and “When festival season gets too festive.”

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