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So what if that end-of-summer barbecue turned into an all-night rager, the beach outing became a bacchanal and the rock show went to 11 (beer bongs, that is)?
Harmless Harvest doesn’t judge you for your boozy long weekend. Instead of wagging a finger, the brand is extending a hand—that opportunistically offers up organic coconut water—as a remedy for all that overindulging.
In a new campaign aimed at morning-after partiers who need hydration stat, Harmless Harvest has launched digital out-of-home ads, sidewalk decals and bar coasters in major cities like Atlanta, Chicago, Miami, Dallas, Los Angeles, Nashville and Boston.
Sample taglines: “When fun turns to done, Harmless is here for it,” “Sip away the struggle” and “When festival season gets too festive.”
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