Here Are the Ads That Won Big at the 2022 Gerety Awards

The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners. Six U.S.-based campaigns received gold this year: Pepsi's "Better with Pepsi" campaign, NFL's "Bring Down the House," Call of Duty's "Warzone in Paradise," Chipotle's "A Future Begins" campaign, the "Rescue Doodles" campaign for Pedigree and "I Will Always Be Me" for Dell Technologies & Intel. The U.S. was the most awarded country overall after nabbing 34 prizes, followed by the U.K. with 27. Collecting Gold, Silver, Bronze and shortlist nominations, Belgium had 23 winners and Canada had 20. France and Germany each had 14 campaigns awarded and Brazil and the UAE had 10 wins each. "The work this year had so many facets to discover," said Shayne Millington, co-chief creative officer at McCann New York, in a statement. "It was an interesting year where impact and risk were rewarded. Consumers are demanding much more of brands to use their voice to create change or to entertain. The diversity of voices within the Gerety Jury room were invaluable in recognizing the best work. Having so many talented women with varied backgrounds, experiences and expertise makes this award show so important and special." With judging sessions held around the world each year, Gerety—now in its fourth year—continues to bring together some of the biggest creative leaders to look at today's work from a place of inclusion. "Being a part of a Gerety Award Jury is such an honor and a privilege. Frances Gerety was a legendary woman in advertising. And like most creative women, she appreciated great work no matter the gender of who created it," Madonna Badger, grand jury member and founder and chief creative officer at Badger Agency, said in a statement. "The work, however, is judged through a female lens, which is so unique and very important to our industry." This year’s jury was comprised of 165 judges from 9 countries. Take look at the U.S. and Grand Prix winners below. Gold in the Communication CUT and two Gold in the Craft CUT (Photography & Art Direction) for "Better With Pepsi" by Alma DDB In its 2021 campaign, Pepsi made a bold claim that its product would taste better with burgers found at legacy chains Wendy’s, McDonald’s and Burger King. As part of its larger marketing efforts the brand placed creative on digital channels and out-of-home spots featuring an origami artist to fold its brand logo into wrappers from the three food chains. It was heralded as a unique way to enter a once-impenetrable conversation against the brand's chief rival. Gold in the Craft CUT (Visual Effects)—"Bring Down the House" for National Football League and "Warzone in Paradise" for Activation Blizzard / Call of Duty, both by 72andSunny Los Angeles For the launch of Warzone Pacific, Call Of Duty's battle royale game, the brand brought together some of social media's biggest influencers as they were sent out to Caldera: the fictitious paradise island only accessible in the game. As part of its social campaign, the travel influencers were asked for unpublished footage showing them in a tropical location, which was then reimagined as Warzone gameplay using intense, unexpected visual effects. Gold in the Craft CUT (Animation)—"A Future Begins" for Chipotle Mexican Grill by Observatory Los Angeles With the mounting challenges many farmers face in today's shaky agricultural climate, Chipotle launched its animated ad "A Future Begins" to shed light on the obstacles that farmers face. The stop motion film tells the tale of the revival of a family farm to the tune of a cover of Coldplay’s “Fix You” performed by Grammy-winning country artist Kacey Musgraves. Gold in the Innovation CUT—"Rescue Doodles" for Pedigree by BBDO New York In a fun and creative attempt for parents to find the best fit for a furry family pet, Pedigree launched a campaign matching kids' drawings of their ideal pup to actual rescue dogs. The brand's adoption program also tapped into using AI technology and machine learning to bring the its mission to help all dogs find a loving home to light. Gold in the Pharma CUT—"I Will Always Be Me" for Dell Technologies & Intel by VMLY&R New York To help those living with motor neuron disease (MND), Dell Technologies and Intel, in partnership with the U.K.-based Motor Neurone Disease Association and Rolls-Royce, created a first-of-its-kind book. The "I Will Always Be Me" book is an interactive online experience that uses voice banking technology to create a digital version of the reader’s voice as it also aims to help people understand the condition better. Grand Prix Winners: Grand Prix for Illustration in the Craft Cut: "PainStories," Bodyform/Libresse by AMVBBDO, United Kingdom Grand Prix for Alternative Media in the Communication Cut: "Unfiltered History Tour," VICE Media, Instagram AR Filters by Dentsu Webchutney India Grand Prix for Editing in the Craft Cut: "Super. Human.," Channel 4, Tokyo Paralympics 2020 by Final Cut, United Kingdom Grand Prix for Mobile in the Experience Cut: "Unfiltered History Tour," VICE Media, Instagram AR Filters by Dentsu Webchutney India Grand Prix for Product and Packaging Design in the Innovation Cut: "Plasticoff," Whirlpool by VMLY&R Mexico City, Mexico Find the list of all the winners on the Gerety Awards dedicated website. Watch the 4 Global Ads That Won Big at 2021’s Gerety Awards