-The dangers of the great outdoors are on full display in a new campaign from Mother NY for Dave & Busters. The campaign aims to drive awareness that between the heat, the stickiness, the bears and the sharks, Dave & Buster’s offers a respite from the worst that summer has to offer. In “The Great Indoors,” a dad wakes his son up to go fishing, but rather than stand in a river, they go to Dave & Busters to play a fishing game. In “Catch,” a group of campers plays dodgeball in the woods, when the ball rolls to a bear. A third, “Fingers,” finds fishermen on a boat talking about the 10 new games and seven new menu items as a shark helps himself to a helping of three fingers to illustrate the point.
-Emmy nominations came out yesterday, and the ads that got the nod include those from Change the Ref, Meta and Apple.
-In an effort to demystify and destigmatize menopause to marketing and communications businesses, British organization Bloom will set out its “Menofesto.”
-In case you missed it, David Griner reunited with former colleague Tim Nudd to reminisce about the origins of the Yeah, That’s Probably an Ad podcast before Griner departed for his new venture.
-The Smithsonian’s Arts and Industries Building has launched its online portal Your Future Guide project, created in partnership with Goodby Silverstein & Partners.
-Skyy Vodka is the official spirit of Jordan Peele’s latest thriller Nope, through an exclusive partnership with Universal Pictures and Peele’s Monkeypaw Productions.
-Cannabis platform Leafly came up with a fake origin story for Stranger Things’ fictional Purple Palm Tree Delight weed strain and built a promotional stunt around it.