Bloom Aims to Support Marketers in the Workplace by Demystifying Menopause

The 'Menofesto' seeks to outline how organizations can tackle the taboo and help their staff

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In an effort to demystify and destigmatize menopause to marketing and communications businesses, Bloom—the British organization to support and encourage women working in communications—will set out its “Menofesto.”

Bloom, which operates with the mission to ensure that every woman is given equal opportunities in the communications industry, has published research to better understand the impact of menopause on the industry featuring 120 respondents through its inclusion group Mpower.

Only 24% of women canvased were found to be comfortable discussing it with their boss while less than half (45%) said they felt they had had the stages of menopause or perimenopause properly explained to them.

Less than a fifth (18%) also said they had experienced symptoms and felt they understood what was happening.

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