Wednesday Stir

By Kyle O'Brien 

-L.A.-based agency Mirimar, founded by brothers John McKelvey and Luke McKelvey, was named Cannes Lions Independent Agency of the Year–Entertainment. In addition, Mirimar took home gold and a shortlist for their work with Apple TV+ and Bronze and six shortlists for their work with Gopuff. Mirimar’s expertise in branded entertainment also saw them awarded a bronze Lion and six shortlists in Entertainment and Music for The Gopuff Quartertime Show, starring rapper Lil Dicky. If you missed it the first time around, check it out above.

-Ahead of the July 4th holiday, Miller Lite is teaming up with DDB, Alma and IFC Next to shine the spotlight on the women and non-binary people who have played crucial parts in the industry’s past and present.


-As employees continue to process the Supreme Court ruling on abortion, they are asking that their agencies understand that some may not be in a headspace to focus on work to their full capacity.

Brent Anderson, global CCO of TBWA\Media Arts Lab, sat down with Adweek at Cannes to discuss how product demonstrations became a deeply interwoven part of Apple’s creative marketing.

-The characters in new ads for Daiya are clearly distressed because of a life without grilled cheese or gooey nachos.

-Adweek looked at how Black marketers brought Juneteenth to Cannes.

-Jägermeister made its own beard oil, because why not? The Bearded Bastard Beard Oil is a limited edition premium beard oil inspired by Jägermeister’s 56 botanicals, scented with classic essential oils and extracts including ginger, clove, cinnamon and star anise. It was created to celebrate the Stanley Cup playoffs and finals—and the New York Rangers and Tampa Bay Lightning had bottles in their locker rooms. Jägermeister is an official partner of the NHL in the U.S.