Wednesday Morning Stir

By Erik Oster 

-VMLY&R Wellington focuses on New Zealand farmers in its campaign for food and agribusiness banking specialist Rabobank (video above).

-Huge chief designer Derek Fridman joined Work & Co as associate partner, design.

-Agencies are embracing AI as part of the workflow.


-Digitas’ debut Delta Dental campaign focuses on smiles for the insurance provider.

Levi’s named UM as its media agency of record for the Americas, ending its relationship with OMD.

-Activision Blizzard’s Overwatch League is using Nielsen ratings to convince marketers of its value.

Avi Dan, founder and CEO of search consultancy Avidan Strategies, says that debt leaves WPP and Publicis vulnerable to a recession and prone to further consolidation.

-The Drum highlights 25 women who have shaped digital.