Humana Hands Creative Account to MullenLowe

By Minda Smiley 

Health insurance provider Humana has chosen MullenLowe as its creative agency partner following a review.

According to MullenLowe, the agency has assembled a strategic, behavioral science and creative team across its New York and Boston offices to handle the business, which was previously with BBDO.

Last year, Humana spent nearly $75 million on measured media, according to Kantar. The year prior, it spent more than $108 million.


“This is an amazing era of innovation in healthcare, and we’re excited to expand our reach in the category with Humana, which plays such an important role in caring for the health and wellness needs of our seniors,” Kelly Fredrickson, president of MullenLowe, said in a statement. 

The win comes on the heels of others for the IPG agency; last month, MullenLowe won the Navy Federal Credit Union’s creative account, while its sister shop Mediahub was given media duties. Earlier this year, New Balance tapped MullenLowe as its PR agency of record.