Wednesday Morning Stir

By Erik Oster 

Mike Cessario, formerly of Doner L.A. and Netflix, is responsible for this “Hey Kids, Murder Your Thirst” spot for Liquid Death—and now you all have to suffer through it, too.

-Ogilvy restructured its New York and U.S. leadership teams, with Lauren Crampsie promoted to president of its New York and New Jersey and U.S. CEO Lou Aversano stepping into a role as global chief client officer. Why? We don’t know!

-Forsman & Bodenfors New York launched a digital platform called Circle to drive diversity in production across the advertising industry.


-MDC Partners reported a surprisingly stable first quarter.

-The not-a-holding-company also appointed Frank Lanuto as chief financial officer and Jonathan Mirsky as executive vice president, general counsel and corporate secretary. 

-Department store Belk appointed mcgarrybowen as its creative agency of record, following a review.

-Omnicom Media Group CEO Scott Hagedorn discusses the state of programmatic. Get excited.

-Geometry Global will have a second Ohio office, in downtown Cleveland, by 2020.

-The U.K. Advertising Standards Authority (ANA) banned a Paddy Power ad for glamorizing gambling. Wouldn’t that be every Paddy Power ad?

-Today in sponsored content, people are super pissed about a study, published in USA Today, about all the “inessential” things people waste money on like food and clothing. It was sponsored by Ladder, a life insurance company. And what does it suggest you buy?