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MDC Partners is off to a solid start this year “in a time of continued disruption in the advertising industry,” said newly promoted chairman and CEO Mark Penn during the company’s first-quarter earnings call this morning.
That start included a 0.9% drop in year-over-year organic revenue and a slight rise in overall revenue, which went from $327 million to $328.8 million.
Penn spoke of his two-year plan to turn the troubled holding company around, with chief financial officer David Doft citing lower costs in creating a leaner marketing machine.
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