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After struggling in 2018 to put together an all-female production team for a client initiative around aspiring female entrepreneurs, Forsman & Bodenfors (F&B) realized the need for agencies to connect with diverse production talent.
“While ultimately the production was predominantly female, we were unable to have the entire production consist of 100% women,” F&B New York integrated production lead Madison Wharton explained. “We realized that we carry responsibility with our buying power as a major advertising agency network, and we were focused on making a shift in our production partner selection.
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