Omnicom’s dedicated McDonald’s unit, We Are Unlimited, boosted its creative team with the addition of six new hires.
Executive creative directors Chris Moreira and Mark Schöller join We Are Unlimited from Saatchi & Saatchi New York to work on McDonald’s U.S. account and will report directly to chief creative officer Toygar Bazarkaya, who joined We Are Unlimited from Havas New York last April.
“Chris and Mark are the kind of people who love the idea of building something new and their leadership will help us create groundbreaking work across the board,” Bazarkaya said in a statement.
Moreira and Schöller have served as executive creative directors at Saatchi & Saatchi New York since September of 2014, working with brands such as Charter Spectrum, Head & Shoulders and Tecate. Prior to joining Saatchi & Saatchi they spent a little over a year as creative directors with CP+B Miami. Before that they worked together at JWT Sydney and Leo Burnett Sydney in their native Australia.
Last April, Tecate moved its creative account to Nomades and Something Different debuted its first work for Charter.
Associate creative directors Augustus Sung and David Stevanov arrive at We Are Unlimited from Ogilvy & Mather Singapore, where they most recently served as senior copywriter and senior art director, respectively, working with brands including KFC and Toys R’ Us.
Copywriter Kristen Manias and senior art director Allison Bulow join We Are Unlimited from mcgarrybowen, where they worked with brands such as Burt’s Bees, Disney Parks and Brita. Prior to mcgarrybowen, Bulow spent a year as an art director with Saatchi & Saatchi New York, working with brands such as Walmart, Cheerios and Tide.
“What’s special about these teams is that not only are they extremely talented and nice people, but they bring something to the table that is a big part of our culture — the joy of collaboration,” Bazarkaya told The Drum. “Their talents add even more firepower to the agency’s best-in-class team and help continue delivering great work for McDonald’s.”
Earlier this week, McDonald’s expanded its relationship with Omnicom by selecting the holding company’s Content Collective division as its entertainment and content marketing agency of record. We Are Unlimited’s latest round of hires follows the arrivals of Max Geraldo and Bruno Guimaraes as executive creative director and creative director, respectively, last July.