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Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its entertainment and content marketing agency of record.
The decision followed a competitive six-month review process involving several other unnamed holding groups. It also marks the first time the fast food giant has consolidated its entertainment and content concerns with a single shop, according to agency president and chief content officer Claudia Cahill.
“[McDonald’s]
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