Virginia Tackles Corporate Greed in Oddball Anti-Smoking PSA

By Kiran Aditham 

It feels like a scene from Miller’s Crossing was spliced into one from Donnie Darko when watching this PSA from Richmond, VA-based agency Barber Martin and director Adam Cameron of LA-based prodco Limey. This particular spot called “Forest”, which is part of a campaign for the Virginia Tobacco Settlement Foundation, focuses on corporate greed and uses goons, an unstable guy in a bunny suit and desecrated woodlands to send the message. Of course, this is just one of a handful of slightly askew VTSF PSA’s which include names like “Kitten”, “Puppy” and “Texting”. You can peep them along with credits after the jump.

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Production Company: LIMEY, Los Angeles, CA
Director: Adam Cameron
DP: Giorgio Scali
Producer: James Graves
Exec. Producer: Andrew Denyer
Advertising Agency: Barber Martin Agency, Richmond, VA
Creative Director: Michael Mullen
Copywriter: Joon Kim
Art Director: Sarah Duke
Director, Broadcast Prod: Greg Simos
Editorial/Post Production: Cut and Run, Santa Monica, CA
Editor: Frank Effron
Asst. Editor: Hugo Mendez
Online Artist: Mitch Gardiner, Eric Leon
Editorial EP: Michelle Burke
Editorial Producer: Chris Girard
Telecine: Company 3, Santa Monica, CA
Colorist: Rob Sciarratta
Audio Post Company: POP Sound, Santa Monica, CA
Mixer/Engineer: Tim West