Tuesday Stir

By Minda Smiley 

-Parenting is hard. Parenting during a global pandemic is even harder. The above spot for German supermarket chain Penny, told through the eyes of a child, hopes to at least remind parents that their kids are grateful for everything that they do—even if they don’t always show it.

-Omnicom CEO John Wren outlined a series of cost-saving measures the holding company is taking in response to the impact of the coronavirus pandemic in an internal email.


-In more holding company news: Publicis Groupe acknowledged a series of cost-cutting measures in its first quarter earnings report, which arrived earlier than expected.

-Dentsu Aegis Network, too, implemented cost-saving measures across its agencies, which include layoffs, salary cuts and furloughs.

-As agencies continue to adapt to new ways of working, game engines are emerging as an effective tool to keep work going.

-Executive search firm Grace Blue is offering its outplacement services at dramatically reduced costs or pro bono as the company shifts to help those who are losing jobs amid COVID-19 disruption, reports Campaign US.

-Delayed and canceled live sports events have left advertisers that typically spend billions on TV advertising scrambling, according to Business Insider.