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Agencies continue to morph their processes as they navigate an uncertain future. Most notably, as the COVID-19 crisis rapidly unfolded, production has taken a hit. Shoots were either delayed or canceled. And though it’s admirable that agencies and brands continue to find ways to create, a steady diet of stock imagery and user-generated content may wear out its welcome.
For their part, production companies are also continuing to search for the best way forward. In the case of The Mill, the team has found itself getting into a rhythm early in the crisis.